End Semester Examination
Creative Writing & Business Communication
Section A: Long Questions (30 Marks)
Attempt ONE question from each of the Units 1, 2, and 3. (3 x 10 = 30 Marks)
Unit 1: Creative Writing (Attempt any ONE):
- Discuss the different modes of creative writing. How does creative writing fundamentally differ from technical or academic writing?
- "Show, don't tell." Explain this golden rule of creative writing with suitable examples to illustrate your point.
Value Points (a): Define creative writing. Outline modes like poetry, fiction (short stories, novels), drama, and creative non-fiction. Contrast with academic writing (objective, factual, rigid structure vs. subjective, imaginative, flexible structure).
Value Points (b): Explain that "showing" uses sensory details and actions to let the reader experience the story, while "telling" simply states facts. Provide contrasting examples (e.g., Telling: "John was angry." Showing: "John slammed his fist onto the table, his face flushed red.")
Value Points (b): Explain that "showing" uses sensory details and actions to let the reader experience the story, while "telling" simply states facts. Provide contrasting examples (e.g., Telling: "John was angry." Showing: "John slammed his fist onto the table, his face flushed red.")
Unit 2: Business Communication (Attempt any ONE):
- What are the essential principles (the 7 Cs) of effective business communication? Discuss their importance in a corporate environment.
- Identify and explain the common barriers to effective communication in an organization. Suggest practical ways to overcome them.
Value Points (a): Detail the 7 Cs: Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous. Explain how they prevent misunderstandings and build professional relationships.
Value Points (b): Discuss physical barriers (noise, distance), psychological/emotional barriers, semantic/language barriers, and organizational barriers. Solutions include using clear language, active listening, and appropriate feedback channels.
Value Points (b): Discuss physical barriers (noise, distance), psychological/emotional barriers, semantic/language barriers, and organizational barriers. Solutions include using clear language, active listening, and appropriate feedback channels.
Unit 3: Applied Writing (Attempt any ONE):
- Draft a comprehensive report on a recently watched critically acclaimed film, focusing on its thematic relevance and cinematic techniques.
- Assume you are the secretary of a corporate board. Draft the minutes of a meeting where a decision was made to shift to a hybrid work model.
Value Points (a): Structure the report with a clear introduction, summary of the plot without major spoilers, analysis of themes/acting/direction, and a concluding evaluation or recommendation.
Value Points (b): Format correctly: Heading, Date/Time/Location, Attendees/Absentees, Call to order, Approval of previous minutes, Main agenda discussions (pros/cons of hybrid work), Resolutions passed, Action items assigned, and Adjournment.
Value Points (b): Format correctly: Heading, Date/Time/Location, Attendees/Absentees, Call to order, Approval of previous minutes, Main agenda discussions (pros/cons of hybrid work), Resolutions passed, Action items assigned, and Adjournment.
Section B: Short Questions (10 Marks)
Attempt any FIVE questions out of the following ten from Units 1 and 2. (5 x 2 = 10 Marks)
- Define 'freewriting' as a tool for creative writers.
- What is the primary purpose of drafting an agenda before a meeting?
- Name two distinct modes of creative writing.
- What is 'jargon' and why should it generally be avoided in external business communication?
- What is the difference between internal and external communication?
- State one key difference between a formal business report and a blog post.
- Why is 'feedback' considered an essential part of the communication cycle?
- What is 'point of view' in a short story?
- Give two examples of non-verbal communication in a professional setting.
- Mention two essential elements of a professional e-mail.
1. A technique where a person writes continuously for a set period without regard to spelling, grammar, or topic to overcome writer's block.
2. To provide a clear outline of topics to be discussed, keeping the meeting focused and efficient.
3. Poetry, fiction, drama, or creative non-fiction. (Any two)
4. Specialized or technical language understood only by a specific group; it should be avoided to prevent confusing the general audience.
5. Internal occurs within the organization (e.g., memos to staff); external is directed outside (e.g., press releases, client emails).
6. A formal report is highly structured, objective, and data-driven; a blog post is conversational, informal, and often subjective.
7. It confirms that the receiver has understood the message as intended by the sender, completing the loop.
8. The narrative perspective from which a story is told (e.g., first-person, third-person omniscient).
9. Body language (posture, handshakes), facial expressions, eye contact, or tone of voice.
10. A clear subject line, professional salutation/sign-off, concise body, and a signature block.
2. To provide a clear outline of topics to be discussed, keeping the meeting focused and efficient.
3. Poetry, fiction, drama, or creative non-fiction. (Any two)
4. Specialized or technical language understood only by a specific group; it should be avoided to prevent confusing the general audience.
5. Internal occurs within the organization (e.g., memos to staff); external is directed outside (e.g., press releases, client emails).
6. A formal report is highly structured, objective, and data-driven; a blog post is conversational, informal, and often subjective.
7. It confirms that the receiver has understood the message as intended by the sender, completing the loop.
8. The narrative perspective from which a story is told (e.g., first-person, third-person omniscient).
9. Body language (posture, handshakes), facial expressions, eye contact, or tone of voice.
10. A clear subject line, professional salutation/sign-off, concise body, and a signature block.
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