7 C’s of Business Communication:

The Seven C’s of Business Communication are essential principles that help make communication effective, professional, and goal-oriented. These are especially important in business, academic, and official communication.

Here are the 7 C’s of Business Communication:

1. Clarity

o The message should be clear and easily understood.

o Avoid jargon, vague language, or ambiguity.

o Example: Use “We will meet on Monday at 10 AM” instead of “Let’s meet next week.”

2. Conciseness

o Keep the message brief and to the point.

o Avoid unnecessary words or repetition.

o Example: “Please send the report by Friday” instead of “I am requesting you to kindly send the report to me by the end of the working week.”

3. Correctness

o The message should be grammatically and factually accurate.

o Use proper punctuation, spelling, and information.

o Example: Ensure that names, figures, and dates are correct.

4. Completeness

o Provide all necessary information the receiver needs.

o Answer all questions: Who, What, When, Where, Why, and How.

o Example: Instead of saying “We will ship soon,” say “We will ship your order by Tuesday, July 15.”

5. Concreteness

o Be specific and definite rather than vague or general.

o Use facts and figures to support your message.

o Example: “Sales increased by 15% in Q1” is better than “Sales went up a lot.”

6. Courtesy

o Show respect and politeness to the reader or listener.

o Avoid rude or harsh language. Use words like “please,” “thank you,” and “kindly.”

o Example: “We appreciate your feedback” is more courteous than “You didn’t send your feedback.”

7. Consideration

o Keep the receiver’s point of view in mind.

o Focus on their needs, background, and expectations.

o Example: Instead of saying “We need the payment,” say “To continue providing uninterrupted service, please ensure payment is made by Friday.”